Responsibilities
As a Performance Marketing Manager, you will have the exciting opportunity to take the lead on social media performance marketing. You will independently plan, execute, and evaluate campaigns, while testing new channels to drive user growth. Your day-to-day responsibilities will include:
- Designing, implementing, and optimizing installation, re-engagement, and branding campaigns
- Collaborating closely with the marketing and product teams
- Creating reports and analyses with corresponding budget management
- Identifying trends and developments in social media and app marketing
- Analyzing the performance of marketing campaigns based on defined KPIs, and implementing appropriate measures
- Developing and implementing A/B testing
Requirements
You are passionate about app marketing and enjoy using data-driven performance campaigns to sustainably increase growth. We are looking for a reliable, interested, and innovative individual to join our team. Therefore you are the perfect match if you have:
- At least 1-2 years of experience in performance marketing
- Proficient in using Meta Business Manager, TikTok Ads Manager, and Twitter Ads Manager
- In-depth knowledge of data analysis with analytical tools such as Appsflyer and Google Analytics
- Strong analytical skills, creativity, and innovative thinking and acting
- Quick perception and independent working style
- Very good knowledge of German and English
- Completed education/training and in-depth knowledge in the field of online marketing
- Experience in the field of SEA is a plus
We also offer a range of benefits to make your work-life balance more enjoyable, such as:
- Hybrid working options, give you the flexibility to work both from home and in the office.
- Freedom and flexibility in your work schedule, allow you to work when you're most productive.
- The latest MacBooks/HPs, including a mouse, keyboard, and high-quality headphones for your work.
- An extra day off on your birthday because we think it's important to celebrate.
- A modern and attractive working environment in the heart of Berlin (and additional offices in Zurich and Basel) with free barista-grade coffee.
- A commitment to sustainability, including mostly traveling by public transport and providing a Bahncard 50.
- Social events that bring the team together, including twice-yearly company-wide get-togethers and regular team events, all covered by us!
