We are looking for a top-notch expert - Marketing Analyst, who will not only analyze data but also shape the future of our marketing strategies. Your task will be to select optimal directions for traffic acquisition and identify innovative solutions to enhance the effectiveness of our advertising campaigns. We are seeking a talented analyst capable of confidently working with large volumes of data and boldly proposing creative ideas that will significantly improve our success metrics. If you are ready to take on the challenge and contribute to the growth and success of our company, we look forward to your application!
What tasks you will need to solve:
- Develop strategic and tactical plans for the UA team’s traffic acquisition.
- Monitor marketing metrics (CTR, IR, IPM, CPI), analyze traffic performance (ROAS), and create reports (including automated ones).
- Test marketing team hypotheses through data analysis.
- Provide recommendations to the team based on cohort analysis.
- Propose and test hypotheses for user acquisition based on market insights, your own experience in UA, and marketing analytics.
What is important to us:
- At least 3 years of experience as a marketing analyst.
- Proficiency in Python (Plotly, Pandas, Sklearn).
- Strong SQL skills in the context of analytical research and BI tool development.
- Experience in optimizing data structures when working with large data sets.
- A higher education degree in economics, engineering, or mathematics.
- Solid knowledge of statistics and mathematical analysis.
- Experience working with BI systems (Tableau, Power BI, Qlik Sense).
- Ability to document and present research results (Confluence, Google Slides).
- Russian - B2
- English - B2
