Vacancy: SEO Specialist

ABOUT YOU:

• You are a confident individual with excellent communication skills
• Fluent in speaking, reading, and writing English (important)
• Your attitude is very positive.
• You take a problem or unknown as just another challenge.
• Working remotely is what you prefer as it gives you freedom (and saves time on commuting).
• You are the one that always goes the extra mile and is not shy of reaching out, asking for help, or proving your case.
• A hectic environment makes you thrive, not die.
• You have no problem leading a meeting
• You love learning new things and finding a competitive edge
• You have an analytical mind and a passion for building stories through data
• You are an aspiring Marketing Growth Hacker looking for an opportunity to take on new challenges and advance your career.

WHAT YOU WILL BE DOING:

• Create and execute digital marketing strategies that support wider business objectives.
• Analyze campaigns, draw conclusions, and recommend changes
• Create reports of how the effectiveness of marketing activity has helped drive new business, opportunities, and awareness.
• Day-to-day management of tasks, deadlines, and commitments.
• Build relationships and work collaboratively with the internal teams and clients.
• Build stand-out (including provoking) campaigns to drive new brand awareness and lead generation
• Help with sales and lead-generation techniques
• Test and optimize marketing tactics for customer acquisition
• Conduct and present competitive analyses
• Be a part of many calls and brainstorming sessions with clients
• Perform on-site and off-site website audits
• Set up and analyze Google Analytics (including Enhanced E-commerce and GA4)
• Set up Google Tag Manager, and Google Search Console data
• Set up Google Optimize and regularly recommend and implement A/B tests
• Plan and manage CTAs, triggers, frequency, and location.
• Perform keyword research.
• Prepare creative briefs for designers and content briefs for content writers based on research, competition analysis, gathered information from clients, and best practices.
• Test and optimize marketing tactics for customer acquisition – Plan, delegate, publish and syndicate the content.

REQUIREMENTS:

• At least 5 years experience in digital marketing (preferably as a growth hacker)
• At least 5 years of experience in SEO
• Fluent in reading, writing, and speaking English (this is a must)
• Strong communication and grammar skills
• Strong knowledge of online marketing (SEO, PPC, SMM, etc.)
• Believe in White-hat SEO practices only
• Good understanding of marketing terms (e.g. ROI, KPI, ROAS, CPC, CPA, CPV, etc.)
• Understand the concept of Inbound Marketing
• Desire to build and maintaining campaigns with long-lasting results
• In-depth knowledge of SEO factors and key algorithm updates
• Hands-on experience with web analytics and A/B testing tools (e.g., Google Optimize)
• Expertise in UI/UX best practices
• High standards of excellence and attention to detail
• Self-starter with the ability to work independently and prioritize with little oversight