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How to create a perfect job offer - advice and recommendations


by Wiktoria Stretskite

When a skilled and experienced professional begins to look for a job offer, they might get spoilt for choice. Many companies would be glad to welcome a responsible specialist with impressive expertise. If you want to hire such an employee sooner than your competitors, it’s important to compile an attractive offer for them. In this article, we’ll list a few proven steps to create a job offer. They will simplify the recruitment process for you and help find the right professional in the shortest possible time.

Compose the Portrait of an Ideal Candidate

Before you create a good job post, you should imagine in detail your perfect new employee. Ask yourself these questions:

  • What’s their education and experience?
  • Which hard and soft skills do they possess?
  • Which tools and technologies should they be familiar with?
  • Should they know any foreign languages?
  • How much would they like to earn?
  • Which benefits can you offer them, in addition to the salary?
  • Should they be ready to work extra hours or complete any non-standard requirements?

When describing your business and its culture, mention only those traits that are essential for this very portrait. Otherwise, the description of your organization might become too long and your potential new team member might lose interest in it.

Having a clear portrait of the right person will help you choose the best platforms to place your job ad.

Create a Unique Offer

The most effective job offer is the one that favorably differentiates itself from the rest. Open the list of the available positions in your niche and start scrolling it down. Which ones immediately catch your eye? Why do they seem more appealing to you than the others?

Here are a few examples of what can make your vacancy look more attractive, from the viewpoint of a tech professional:

  • No dress code;
  • Free educational courses;
  • Access to advanced tools and technologies;
  • Regular networking events;
  • New and modern office in a privileged location;
  • Flexible schedule;
  • Leisure and gaming room in the office.

Instead of writing generic phrases, add short colorful details to your perks. For instance, when talking about the lack of a dress code, feel free to say “Slippers are welcome!”. When mentioning “flexible schedule”, specify how many hours per week your employees are allowed to work outside the office.

Describe Your Offer in Comprehensive Way

When a person opens your job description, they should find the answers to the following questions at a glance:

  • What’s the exact name of the position?
  • What will they need to do daily?
  • Which skills and knowledge should they have to be accepted?
  • Which type of employment is it?
  • Where is your office located?
  • How often will they need to visit this office?
  • How much will they earn?
  • Which benefits can they expect to get?
  • What’s your corporate culture?
  • Which career growth opportunities will they have?

The more facts and numbers the text features, the better.

Let the job seekers know whether you want them to send you a cover letter or complete a trial task.

Offer Competitive Salary

The best job offer is the one whose salary is 5-10% higher than the average for an identical position in your area. If you can’t afford it, try to substitute the financial remuneration with some other perks — such as free language courses or an opportunity to work three days per week from home.

Some companies don’t want to reveal any numbers in the vacancies that are publicly available. They say they would prefer to discuss the salary face-to-face with their new employee. Such an approach discourages job seekers and you might lose worthy candidates.

Personalize Your Communication

You may either send out inviting offers yourself or wait until people begin to apply for your vacancy. In both cases, avoid being soulless. If you send an email to a person, mention their name. This rule is valid for invitations to interviews, confirmations of acceptance and any other type of messages.

When talking by phone, make sure your voice doesn’t sound too cold. When interviewing a new employee face-to-face or through a video call, don’t forget to smile and look them in the eyes. Positive emotions strengthen your corporate culture and serve as the foundation for successful recruitment.

Final Thoughts

Hopefully, now you have a better understanding of how to create an attractive job offer. Compose the portrait of an ideal professional. Think of how your offer will differ from those of your competitors. Make your text informative and well-structured. Consider paying your new employee 5-10% more than other businesses from your area. Personalize your communication. Alternatively, consider using the services of a recruitment agency to save time and effort!