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Recruitment marketing

What is recruitment marketing?

Recruitment marketing is the activity of recruiting and attracting IT staff to the company, which is carried out with the help of special marketing techniques.

Why is recruitment marketing necessary?

Recruitment marketing is a relatively new discipline that arose due to the current situation in the labor market. Its main task is to track new trends in this market and find the best solutions for organizations that can most effectively address these issues. Companies that have highly developed such activities always hire the best personnel. In turn, this has a positive effect on a company’s reputation. Therefore, it is the one that will continue to lead the ranking of it recruitment trends in 2022-2023.

The main objectives of an IT recruitment marketing strategy

These include:

  • Informing potential candidates in a timely manner about new job openings and the company’s own activities, and reviewing their resumes;
  • Engage in a dialogue that generates interest in the company;
  • Attract the best candidates;
  • Convince talented professionals to come to the interview provided by the company.

The first three steps involve competently engaging candidates in the process of getting to know the company’s reputation and exploring attractive offers for the potential employee. They search for information on current staffing, various benefits, company culture, and availability of opportunities for successful career growth and further development, interesting programs and internal company events. Professional recruiters deftly use marketing tactics, so:

  • Always know how to properly «position» the company’s interests to elicit a candidate’s desire for employment.
  • They can also respect the interests of the candidates themselves in the early stages of their careers.

What is the cost of recruitment marketing services?

It is important to note here that recruitment services are calculated based on the total income of the official for the year. It is calculated as a percentage of the total salary, already taking into account bonuses and additional accruals, or calculated from the average monthly salary figure.

On the website of the recruitment agency:, you can order recruitment marketing services in Poland at a good price. This will allow any company to save time and effort and budget, and save you from doing it yourself. The company carries out professional recruitment (selection of personnel) in the shortest possible time, which is also an undeniable advantage.

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